Think Pink. Since 1992, Zeta Tau Alpha has proudly partnered with Breast Cancer Education and Awareness Foundation in hopes of one day diminishing this disease.
Each year when the month of October comes along, instead of focusing on Halloween decorations the sisters of Zeta Tau Alpha instead decorate with Pink. Since 2004, during the month of “Pink-Tober” there have been over 19 million pink ribbons distributed in hopes of having as many people possible to “Think Pink.” Their outreach partner, the National Football League hosts pink out games with all 32 teams, and aids in distributing pink ribbons during specially set football games every year since 1999.
In the spring, the women of Zeta Tau Alpha host their annual “Zeta Step Show for a Cure” philanthropy event where fraternities and sororities compete in a step competition. During this event the competitors will also decorate a bra to auction off to the audience. This past spring of 2018 during their 8th Annual step show, they were able to raise over $32,000.
Zeta Tau Alpha also provides support and assistance with survivor recognition during Making Strides walks held around the country. With a philanthropy that has affected almost everyone, the sisters of Zeta Tau Alpha keep the mind set to Think Pink year round.